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we believe in the liquid lifestyle. The rise and shine and swim.

Aquatics have been a part of our lives as long as we can remember, and we still spend most of our days working and relaxing in or around the pool and the open water. If you’re like us, you know the constant in-and-out routine can force you from one environmental extreme to the other. We decided the old, damp t-shirt built for a totally different athlete just wasn’t cutting it anymore, and who better to solve that problem for our community than those of us already living the lifestyle?

We formed FINNER to build elevated gear that will take you to and from the water, and perform with you along the way. 

As we work to offer specialized apparel for water lovers everywhere, our goal is to make FINNER a catalyst in connecting and expanding our community, creating training and competition opportunities, and fostering recognition for our athletes.

Throw us a line

Send us a note if you have any questions, comments or ideas! We love being in touch and involved with our community, so we're always happy to hear from you!